In 2021, Vitaal, a company creating premium botanical elixirs in small batches, embarked on a comprehensive branding project to define and elevate its identity in the wellness and natural beverage space. The project focused on crafting a visual language that captured Vitaal’s essence: vitality through nature. From logo design and packaging to brand storytelling and digital presence, the branding initiative aimed to position Vitaal as both modern and rooted in ancient herbal wisdom.
